Write a creator profile a brand can check in one minute

The minute that decides

A brand manager with a shortlist of creators opens each link for about a minute. In that minute they want to know three things: are you real, is your audience the one they want, and will you be easy to work with. A profile that answers all three gets the message. One that makes them guess does not.

Field by field

1. Photo: your face, as it appears on your main channel, so the brand can match the two.
2. Who you are: two sentences on what you make and who watches it. “I make 60-second budget recipes for students in India” beats “Food lover and content creator”.
3. Main link and other channels: every account you want brands to judge you by. Leave out the ones you no longer post on.
4. Niche and audience range: the range from your own analytics, not a rounded-up number. Brands compare it with the data you send them later.
5. Location: where you are, and where most of your audience is, if that is different.
6. Portfolio: up to 3 projects on a free page. Pick brand work with a link to the live post, the month, and what you made.
7. Client reviews: ask the brands you have worked with. Their words, confirmed by them, count for more than anything you write about yourself.

Shortcuts that cost you the deal

In August 2024 the US Federal Trade Commission adopted a rule that bans buying fake followers or views to misrepresent your influence for a commercial purpose, and the FTC asks creators to disclose every brand relationship clearly. A summary, not legal advice. Brands look for the same things:

• Bought followers, views or engagement. Brands and their tools look for sudden jumps.
• Logos of brands you never worked with directly.
• Old brand posts with the “Ad” label removed.
• A rate card with no word on what it includes or how long the brand may reuse the content.

Put the link where brands look

A Found page is free, and a person at Few Found checks it is real before it goes live. Put your Found page link in your bio, your media kit and your email signature, so a brand can check you before they reply. Few Found Verified goes further when you are ready: a person checks your audience numbers too.

Channels: [links to each]
Audience: [range], mostly in [countries], from my own analytics on [date]
Recent brand work: [brand, month, what I made, link]
Rates and reuse: [rate, what it includes, how long the brand may reuse it]
How I disclose: [for example, “Ad” at the start of every paid post]
Check me: [your Found page link]

Sources

Every rule above was read against these on 7 Nov 2026. Rules change: check the source before you rely on it.

1. US Federal Trade Commission, Disclosures 101 for Social Media Influencers, November 2019.
2. US Federal Trade Commission, Federal Trade Commission Announces Final Rule Banning Fake Reviews and Testimonials, 14 August 2024.