Write an affiliate profile a programme manager can approve

What the manager is deciding

An affiliate manager approving a new publisher is deciding whether your traffic is real, whether it will protect their brand, and whether you will be easy to pay. A site made with AI in an afternoon can look polished, so they look for detail they can check rather than design.

Field by field

1. Who you are: the person or company behind the site, and how long it has been running.
2. Sites and pages: links to the pages where the brand would appear, not only the home page.
3. How you earn: reviews, comparison, coupons, cashback, newsletter or social. One clear model reads better than five.
4. Traffic: the monthly range from your own analytics, the main countries and channels, and the date you read it.
5. Disclosure: where your affiliate disclosure appears, next to the link and before the reader clicks.
6. Portfolio: up to 3 programmes or pages on a free page, with what you published and when.
7. Reviews from managers: invite managers of programmes you already work with. Their confirmed words answer the questions a new manager has.

What gets an application declined

The US Federal Trade Commission asks anyone paid to recommend a product to disclose it clearly, and its August 2024 rule bans fake reviews and fake indicators of influence such as bought followers or views. A summary, not legal advice. Managers decline for the same reasons:

• Traffic you cannot show from your own analytics.
• Reviews of products you have not used, or reviews written to order.
• Coupon codes published without the brand’s permission.
• Bidding on the brand’s name in search when the programme forbids it.

One link in every application

A Found page is free, and a person at Few Found checks it is real before it goes live. Add your Found page link where an application asks for your website or notes. Few Found Verified goes further: a person checks the evidence behind your site and traffic.

Site and pages: [links]
How I earn: [reviews, comparison, coupons, cashback, newsletter]
Traffic: [monthly range], mostly from [countries], via [channels], from my own analytics on [date]
Disclosure: [where and how it appears next to each link]
Brand bidding: [I do not bid on brand names / I follow each programme’s rule]
Check me: [your Found page link]

Sources

Every rule above was read against these on 7 Nov 2026. Rules change: check the source before you rely on it.

1. US Federal Trade Commission, Disclosures 101 for Social Media Influencers, November 2019.
2. US Federal Trade Commission, Federal Trade Commission Announces Final Rule Banning Fake Reviews and Testimonials, 14 August 2024.