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Guide · for agencies

Write an agency profile a marketer will trust

Most agency pages say the same five things. What a marketer looks for instead, section by section, and what to leave out.

5 min read

Why most agency pages blur together

“Full-service, data-driven, results-focused, passionate team.” A marketer has read it a hundred times, and AI can now write it in seconds. What makes a page stand out is detail a marketer can check: who you work for, what you did, who will do it and what clients say.

Section by section

  1. Who you are: one sentence on the work you do best and for whom. “Paid social for D2C beauty brands in India” tells a marketer more than five services.
  2. Services: the three or four you would want to be hired for again, not every service you have ever sold.
  3. Portfolio: up to 3 projects on a free page. Each with the client (or an anonymised client and market), the dates, what you did and the result with its period and source.
  4. Team: the people who will work on the account, with their roles and links.
  5. Location and markets: where you are and where you run campaigns.
  6. Client reviews: invite the people who briefed you. Their confirmed words do what no case study can.

Leave these out

  • Logos of clients you worked for only through another agency, unless you say so.
  • Results with no client, date or source.
  • Promised rankings, lead counts or ROAS.
  • Testimonials with no name, or from people a marketer cannot reach. In August 2024 the US Federal Trade Commission adopted a rule banning fake reviews and testimonials, and undisclosed reviews from staff or insiders. A summary, not legal advice.

One link for every pitch

A Found page is free, and a person at Few Found checks it is real before it goes live. Add your Found page link to proposals, your email signature and your LinkedIn, so a marketer can check you before the first call. Few Found Verified goes further: a person checks your client work, team, registration and terms.

Template
Similar work: [client or anonymised client, market, what we did, dates]
The result: [the number, the period, and where it came from]
Who will do the work: [names, roles, links]
A client you can call: [name, role, with their permission]
How we charge: [fee model, what it includes, any money from tools or networks we recommend]
Check us: [your Found page link]

Sources

Every rule above was read against these on 7 Nov 2026. Rules change: check the source before you rely on it.

  1. US Federal Trade Commission, Federal Trade Commission Announces Final Rule Banning Fake Reviews and Testimonials, 14 August 2024.

Put it to work

Create my agency’s free profile