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Guide · for creators

UGC creator portfolio: what to include so brands hire you

What a brand looks for in a UGC portfolio, how to show work you made for other brands, and the one link that holds it.

5 min read

What UGC buyers are checking

Brands buying user-generated content are buying videos and photos for their own ads, not your audience. So they look at three things: can you make the kind of content they need, can you deliver on a brief and on time, and are you who you say you are. Follower count matters less than the work itself.

What to include

  1. Six to ten pieces, grouped by type: unboxing, how-to, testimonial-style, product demo, voiceover.
  2. For each piece: the brand (with permission), the month, what the brief asked for, and what you delivered.
  3. Formats you can make: vertical video lengths, photo, hooks, captions, raw footage.
  4. Turnaround and rounds of changes you include.
  5. Usage: how long and where a brand may use what you make, and what longer use costs.
  6. Reviews from brands you have made content for, in their own words.

Keep it honest

The US Federal Trade Commission treats a paid endorsement as an ad, and its August 2024 rule bans fake reviews and testimonials, including ones that misrepresent the reviewer’s experience. A summary, not legal advice. In practice: only show work you made, only say a product worked for you if it did, and be ready for the brand to label your content as an ad.

One link for every pitch

A Found page is free, and a person at Few Found checks it is real before it goes live. Put your portfolio, your formats and the reviews from brands on your Found page, and send that link instead of a folder of files.

Template
Channels: [links to each]
Audience: [range], mostly in [countries], from my own analytics on [date]
Recent brand work: [brand, month, what I made, link]
Rates and reuse: [rate, what it includes, how long the brand may reuse it]
How I disclose: [for example, “Ad” at the start of every paid post]
Check me: [your Found page link]

Sources

Every rule above was read against these on 9 Nov 2026. Rules change: check the source before you rely on it.

  1. US Federal Trade Commission, Disclosures 101 for Social Media Influencers, November 2019.
  2. US Federal Trade Commission, Federal Trade Commission Announces Final Rule Banning Fake Reviews and Testimonials, 14 August 2024.

Put it to work

Create my free creator profile