How to price a brand deal as a creator: what goes into the fee

Why rate tables mislead

Rates online are often guesses or averages across very different creators. What a deal is worth depends on what the brand gets. Price the parts, and a brand can see why the number is what it is.

The six things that change the fee

1. Deliverables: how many posts, stories or videos, on which channels, and how long.
2. Usage rights: whether the brand may reuse your content in its own ads, where, and for how long. Longer and wider use is worth more.
3. Exclusivity: whether you agree not to work with competitors, and for how long.
4. Production: scripting, locations, props, editing and rounds of changes.
5. Timing: rush delivery, or posting on a fixed date.
6. Your audience: who they are and where they are, shown from your own analytics.

How to say your price

Send one line per part, so the brand can say yes to some and no to others. Change the words in brackets.

[1 Reel + 3 stories] on [Instagram], live on [date]: [fee]
Usage in your ads: [where] for [how long]: [fee]
Exclusivity in [category] for [how long]: [fee]
Rounds of changes included: [number]
Every paid post is labelled “Ad”.
Check me: [your Found page link]

Keep it clean

The US Federal Trade Commission asks creators to disclose every brand relationship clearly, whether it is money, free products or a commission. A summary, not legal advice. Put the label in your quote, so it is part of the deal from the start.

Sources

Every rule above was read against these on 9 Nov 2026. Rules change: check the source before you rely on it.

1. US Federal Trade Commission, Disclosures 101 for Social Media Influencers, November 2019.