How to choose an influencer marketing agency

What you are really buying

An influencer marketing agency should find creators who fit, check they are real, brief them, handle contracts and disclosure, and report results from a source you can see. Many agencies do some of this. These questions show which parts a given agency actually does.

Seven questions

1. How do you find creators, and how do you check their audience is real? Ask to see the check for one creator.
2. Do you work with creators directly, or through other agencies?
3. Who owns the relationship with the creators after the campaign?
4. How do you make sure every paid post is labelled as an ad?
5. Who owns the content, and for how long can we use it in our own ads?
6. What do you report, from which source, and when? Ask for a sample report.
7. Can we speak to a brand you ran a campaign for in the last year?

Warning signs

• A promised reach, sales figure or ROAS.
• Creators you cannot contact or check.
• Reports built only from screenshots the creators sent.
• No brand you can speak to.

Check them on Few Found

Paste the agency’s name or link at fewfound.co/check to see whether a person at Few Found has checked them, and read the reviews their clients confirmed. Before you agree terms, see the free “Influencer agreement checklist”.