India asks platforms to label manipulated and misleading content, not just AI

What was reported

• MediaNama reported an advisory from the Ministry of Electronics and Information Technology (MeitY), dated 8 October 2026, sent to social media platforms.
• It asks platforms to identify and label or add context to manipulated, synthetically generated or misleading content, especially when it is presented as a current event.
• It also asks them to encourage users to check the authenticity, source and date of information before sharing it.
• MediaNama notes this reaches past the February 2026 rules, which cover only realistic AI audio and video, and leaves platforms to decide what counts as misleading.

Why it matters for anyone selling to marketers

Feeds are being told to doubt what they show. Expect marketers to doubt pitches the same way: old results presented as new, borrowed work, numbers with no source. A claim with a checked record behind it is the one that survives the second look.